Object of Rotary
The Object of Rotary is to encourage and foster the ideal of service as
basis of worthy enterprise and, in particular, to encourage and foster:
FIRST. The development of acquaintance as an opportunity for service;
SECOND. High ethical
standards in business and professions, the
recognition of the worthiness of all useful occupations, and the dignifying
of each Rotarian's occupation as an opportunity to serve society;
THIRD. The application of the ideal of service in each Rotarian's personal,
business, and community life;
FOURTH. The advancement of international understanding, goodwill,
peace through a world fellowship of business and professional persons
united in the ideal of service.
The 4-Way Test
One of the most widely printed and quoted statements of business ethics
in the world is the Rotary 4-Way Test. It was created by Rotarian Herbert
J. Taylor in 1932 when he was asked to take charge of a company that
was facing bankruptcy. Taylor looked for a way to save the struggling
company mired in depression-caused financial difficulties. He drew up a
24-word code of ethics for all employees to follow in their business and
professional lives. The 4-Way Test became the guide for sales,
production, advertising and all relations with dealers and customers, and
the survival of the company is credited to this simple philosophy. Herb
Taylor became president of Rotary International in 1954-55. The 4-Way
Test was adopted by Rotary in 1943 and has been translated into more
than a hundred languages and published in thousands of ways. Here it is
in English: "Of the things we think, say or do:
1. Is it the Truth?
2. Is it Fair to all concerned?
3. Will it build goodwill and better friendships?
4. Will it be beneficial to all concerned?